Design Boss Dialogue The Interior Design Business Podcast
Design Boss Dialogue is the interior design business podcast for bold, ambitious women ready to build a profitable, confident interior design business, without losing themselves in the process.
Each week, host Lisa-Marie Elkhadraoui, an award-winning interior designer, business strategist, and founder of Design Boss Diary, shares real conversations on pricing, sales, marketing, visibility, and mindset, drawn straight from her own 16 years running an award-winning design studio and mentoring hundreds of interior designers.
This is the show for the designer who knows she's talented but is ready to build the thriving, soul-led interior design business she's been dreaming of and truly deserves.
Design Boss Dialogue The Interior Design Business Podcast
Ep 75 Overwhelmed to Empowered, A Designer’s Shift Into Stronger Foundations And Structure With Alpa Soneji
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In this honest and uplifting episode, Lisa-Marie Elkhadraoui sits down with Alpa Soneji from Studio Alpa to explore her journey inside Design Destiny and the profound shifts that followed.
Alpa shares how, before joining the programme, she felt capable but overwhelmed. Like many women in interior design, she was talented and committed, yet lacking clear structure, consistent boundaries, and confidence in her client communication. Through Design Destiny, she gained clarity around her target client, refined her processes, and built foundations that finally supported her rather than stretched her.
This conversation highlights the importance of mentorship and community for women in business. Alpa reflects on how having structured guidance, accountability, and a room full of ambitious women created momentum and belief. Over the past 18 months, she has not only strengthened her business model but stepped into a calmer, more confident version of herself as a business owner.
It’s a grounded reminder that clarity changes everything. When you understand your services, set boundaries confidently, and treat your work as a business, growth becomes sustainable rather than stressful.
You can dive into Alpa’s world HERE
This episode is for the woman who knows she is capable but feels stretched, scattered, or unsure of her next move. Alpa’s journey is proof that you don’t need to push harder, you need stronger foundations.
When clarity meets structure and is supported by mentorship and community, business becomes something you lead, rather than something that leads you.
Continue the conversation and connect with Lisa-Marie HERE
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See you in the next episode you lovely lot! Xx